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Home to the famous Rose Bowl Parade and Rose Bowl Game, Pasadena is filled with unique shops, great restaurants, and historic buildings.

It is one of the primary cultural centers of the San Gabriel Valley. Old Town Pasadena is a popular shopping and dining area for locals and tourists. Paseo Colorado is a more upscale mall designed to be a modern urban village, with apartments above the mall. An exclusive shopping district is located in the South Lake Avenue neighborhood.