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Burbank is located in the eastern region of the San Fernando Valley, north and east of the city of Los Angeles.

Billed as the "Media Capital of the World", many media and entertainment companies are headquartered or have significant production facilities in Burbank, including NBC Universal, The Walt Disney Company, and Warner Bros. Entertainment. A predominantly upper-middle class community, Burbank is home to many employees of the motion picture and television studios located in and around the city.